The global polyol sweeteners market is anticipated to witness moderate growth owing to increasing demand for low-calorie sugar substitutes. Polyol sweeteners, also known as sugar alcohols, are commonly used sugar substitutes that are less sweet than conventional sugar but have lower caloric value. Some common polyols used as sweeteners include erythritol, maltitol, xylitol, mannitol, sorbitol, and lactitol. They are commonly used in processed foods, beverages, oral care products, and pharmaceuticals to replace conventional sugar. The demand for low-calorie sugar substitutes is growing globally due to increasing health consciousness and prevalence of obesity and diabetes.
The global polyol sweeteners market was valued at US$ 3,195.8 Million in 2022 and is expected to register a CAGR of 5.79% in terms of revenue, over the forecast period (2023–2030), to reach US$ 5,015.2 Million by 2030
Key Takeaways
Key players operating in the polyol sweeteners market are Cargill, Archer Daniels Midland, DuPont, Roquette, and Ingredion.
Cargill is a leading provider of polyol sweeteners such as erythritol, maltitol, xylitol, and sorbitol in the global market.
The growing demand for zero-calorie food and beverages is opening lucrative opportunities for polyol sweetener manufacturing companies globally.
Key players are expanding their Polyol Sweeteners Market Growth facilities globally especially in Asia Pacific and South America to cater to the growing demand. For instance, Ingredion expanded its erythritol production facility in Thailand in 2020.
Market drivers:
- Growing health consciousness: Increasing prevalence of obesity, diabetes and other lifestyle diseases is driving the demand for low-calorie sugar substitutes like polyol sweeteners.
- Regulatory support for low-calorie claims: Food labeling regulations allowing low-calorie claims for foods containing polyols is boosting their use in food processing industry.
Market restrain:
- Higher prices than conventional sugar: Polyol sweeteners are generally more expensive than conventional sugar which is restraining mass adoption.
- Side effects at high intake: Excess consumption of polyols can cause gastrointestinal side effects like diarrhea, pain and bloating which limits their use levels in foods.
Segment Analysis
The polyol sweeteners market is segmented on the basis of type, form and application. By type, sorbitol is the dominating sub-segment as it provides the closest sweetness level to sugar and is widely used for variety of applications like bakery, confectionery, oral care products etc. By form, the solid segment dominates as it is easy to handle and store for longer time. By application, bakery products holds the major share as polyol sweeteners provides perfect sweetness and humectants properties to the baked products.
Global Analysis
Regionally, Europe accounts for the largest share in the polyol sweeteners market due to growing health conscious population and demand for reduced calorie food products. The polyol sweeteners market in Asia Pacific is expected to witness highest growth rate during the forecast period owing to increasing health awareness among people along with rising disposable income. Key players are focusing on emerging economies like India and China for business expansion.
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